We love the new Cancer Council SA tagline - if you could see UV you would protect your skin! UV radiation cannot be seen or felt. When you feel your skin 'burning' that is heat not UV damage. Our current levels of UV radiation across most of Australia are in the extreme range. Celebrate your natural skin shade - tanning is not healthy - it is an expression of damage. You look after your skin in so many ways, make sun protection the most important. 90% of ageing is sun exposur